Ube, a naturally sweet, starchy vegetable grown in the Philippines, has transcended Filipino culture and become a social ...

That's not food coloring—it's ube. And it deserves to be on your radar for a very delicious reason.

With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking for generations, ube became Instagram-famous ...

The ascent of ube has little to do with the purple yam’s taste or Filipino origins. It’s the color, flavor experts say.

Ube is a purple yam native to Southeast Asia whose glimmering purple center, mild, sweet flavor, and coconut-like aroma have made it a popular ingredient in traditional Filipino sweets. Across the U.S ...

Ube, the bright-purple, viral Filipino yam, is already seeing such popularity that farmers are struggling to keep up with ...

As the emerald reign of the clean girl latte fades into saturation, a vibrant Filipino staple is transforming the global ...

Let's talk about ube. The purple yam, which is pronounced (oo-beh), has been lazily dubbed as just another hipster trend or Instagram darling that you will soon be sick of — but those headlines are ...

Ube, which has long been a staple in Filipino desserts, has become the newest obsession in Korean cafes. The root crop, also ...

Ube, a vibrant purple yam, is the latest craze in South Korean cafes. Here's where to go for lattes, cakes, shakes, ice cream ...

From its Filipino roots to global dessert menus, ube is winning hearts with its nutty-vanilla flavor and stunning purple hue. Whether swirled into ice cream, baked into cookies, or frothed atop a ...

Add Yahoo as a preferred source to see more of our stories on Google. As a kid who grew up in the Midwest, my personal experience with ube is limited. So I turned to Abi Balingat, Filipino American ...