Discover how demographic data, including age, race, education, gender, and more, can enhance marketing strategies and help businesses plan for consumer trends.

When marketing to millennials, understanding their needs and wants is of the utmost importance to create content that resonates. As an audience, there are many different demographics that make ...

Samir KC is on a mission to get people thinking differently about population growth. The basic idea of predicting future population size is so simple a child could do it. The reality of getting an ...

A stratified demographics analysis of video visit telemetry data reveals that age older than 65 years and African American/Black race are associated with higher video visit failure rates, whereas ...

Trend analysis is the most critical part of planning. Some trends are hard to spot, because people think they are just a fad. Many folks think electric cars fit that category. Other trends are hard to ...

It may seem fair to assume that "everybody" likes pizza, at least sometimes. But who is most likely to shun frozen pizzas from the grocery store to faithfully order at least one hot, homemade pizza a ...

In marketing, understanding your company’s target customer demographic is crucial to success. Yes, it’s important to know your demographic data: age, sex, education level, income, family status, and ...