Dr Pepper launched its "Pick Your Pepper" campaign - an experience of self-expression involving the nationwide distribution of hundreds of new, limited edition, custom printed Dr Pepper 20-ounce ...

THEIR MARK TO GET A LABEL, THERE OFTEN NEEDS TO BE A LOGO. SO THE FIRST THING I ASK PEOPLE IS, DO YOU HAVE A LOGO? DO YOU NEED A LOGO? AND SOMETIMES THEY HAVE ONE. SOMETIMES THEY DON’T. FROM THERE, ...

Ferrero recently partnered with advertising agency Ogilvy & Mather Italia to present Nutella Unica, an algorithm that created a series of unique labels for almost every Nutella jar in Italy. Very ...