Unity is taking a bold step in the push for AI-powered game creation. During a recent earnings call, CEO Matthew Bromberg announced that an upgraded Unity AI will enter beta at the Game Developers ...

Use left and right arrow keys to seek audio. Unity is a versatile cross-platform game engine that has been around since 2005, supporting console, PC, and mobile. Some of the more notable ...

Video game companies like Ubisoft are embracing genAI to speed up development and pioneer new gameplay while navigating high ...

Google's new Project Genie prototype, which lets users simulate virtual worlds, has gaming investors very worried. But one analyst says their fears are overblown. Google's new Project Genie will let ...

Unity Software's Q1 beat and strong Q2 guidance highlight Vector AI ad growth (+80% YoY) and a lean strategy—see why the ...

This article is part of AI Week. The question of what place AI could and should hold in the games industry is one of the hottest and most divisive topics at the moment. And judging by the posts we ...

Its AI policy is "to improve the efficiency of routine operations" for its developers, but creativity at the core of its games should be "handle by humans".