Google’s SEO tools, including Analytics, Search Console, and Ads, are a powerful, free way to build your website traffic.

See how long-tail Google Search Console queries reveal AI-style prompts, plus a regex trick and ways to turn raw data into tracking insights.

Google now lets merchants add their shipping and return policies to Google Search without having a Google Merchant Center account. You can do this within Google Search Console and/or by using new ...

Google now lets you add your shipping and returns information within Google Search Console, even if you do not have a Google Merchant Center account. Previously, Google let you do this only if you had ...

Google has added a “Discussion Forum” filter in Search Console’s Performance report. Publishers can now track impressions, clicks, and positions for forum-style content. The update applies to pages ...

In mid-September, many SEO professionals began noticing unusual drops in Google Search Console (GSC) data. Impressions were down, average positions shifted, and the number of reported queries changed ...

Personal testing by one SEO professional suggests Google Search Console may miss many search queries. The experiments indicate potential gaps in reporting conversational queries. Results are based on ...

Google Search Console has a bug with its API when filtering on the searchAppearance dimension. This bug occurs when using the notEquals or notContains operators, it will only return rows with the ...

Editor's take: The glitch illustrates the complexity of integrating generative AI systems with real-time search data. Scraping search results across public infrastructures raises both technical and ...