Some customers take a utilitarian approach to your offerings, some engage emotionally and some fanatically. The path to success is different for each. With utilitarians, use continuity programs. With ...

Greene et al. reported that brain areas typically associated with affect are activated when subjects make moral judgements about ‘personal’ scenarios, where one alternative requires directly causing ...

Would you sacrifice one person to save five? Such moral choices could depend on whether you are using a foreign language or your native tongue. A new study from psychologists finds that people using a ...

One day, the Utilitarian got out some candles, noxious herbs, bread, sour wine and some blood, took off his clothes and summoned the Devil. The Devil appeared in the palpable dark punctually, just as ...

One defense of allowing more low-skilled versus high-skilled immigrants is that from a utilitarian standpoint we should value the gains to the low-skilled workers more because they are poorer and an ...