YouTube appears to be running an experiment on TVs. This test removes the top row of “most relevant” in the Subscriptions ...

YouTube has been testing a major change to the way it presents ads during videos, partly in response to the trend of users getting increasingly comfortable watching longer videos. Through its internal ...

YouTube's testing a change that ignores your "All" notifications setting if you don't actually watch the channel, so only ...

YouTube explains that the reason for this test is that it says viewers often opt-in for “all” notifications and tend to ...

Google is testing a new way to show you ads on the YouTube app for TVs — users can expect fewer but longer ads. The company said it is experimenting with this ad format for a better viewing experience ...

YouTube users who deploy ad blockers may soon be staring at a blank screen: Alphabet’s YouTube has confirmed to multiple outlets that it is running “a small ...

YouTube is experimenting with a new capability that allows Premium subscribers to watch videos at 2x speed. The feature lets users long-press on the player to automatically set the playback speed to ...

YouTube announced today via a tweet that it is beginning to test a new design that hides the dislike count of videos from the public. It claims that the new design is in response to feedback about ...

YouTube's title A/B testing is now rolling out globally to all creators with access to advanced features. Creators can test up to three titles, thumbnails, or title-thumbnail combinations. Tests run ...

YouTube is experimenting with multiplayer mini-games under its collection of lightweight, free games dubbed “Playables.” Currently, Ludo Club and Magic Tiles 3 support multiplayer mode. “We’re ...

Reports last year suggested Google was looking to make YouTube into more of a shopping hub, but we’ve seen little progress in that arena since. That’s changing a bit today, as Google announced it’s ...

The expanded A/B testing options will automatically apply titles and thumbnails that earn the highest watch time. The expanded A/B testing options will automatically apply titles and thumbnails that ...