The medtech industry is struggling to reinvent itself. Increased pressure on medical device and diagnostics product pricing is a common strategic issue, and a primary cause is the combined forces of ...

Henry Hoenig has three decades of journalism experience as a news and economics editor in the U.S. and Asia, handling coverage of global commodity markets and Asian equity markets. He previously ...

Customer segmentation has evolved from a marketing buzzword into a data-driven growth engine. By grouping customers based on behaviors, preferences, and value, brands can create hyper-relevant ...

When it comes to client relationships, a one-size-fits-all approach falls short. In my experience, treating all clients uniformly is an ineffective practice that can hamper resource allocation and ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

MarketSignals™ Custom Personas powered by real spend data—built to help you find, keep, and grow your most valuable customers. NIWOT, Colo.--(BUSINESS WIRE)--Wiland™, the leading provider of ...