NEW YORK, NY--(Marketwired - Oct 17, 2016) - Programmatic advertising company Varick Media Management announced today an update to Alveo, its proprietary campaign management platform. The update ...
Varick Media Management, agency holding group MDC Partners’ audience and media-buying arm, has released Alveo – a planning, buying and reporting platform. Operating originally as more of an internal ...
MDC Partners’ trading desk Varick Media has witnessed an exodus of numerous senior executives on the road to a new organizational hierarchy, first laid out in 2014. Many have recently left the trading ...
NEW YORK, NY--(Marketwired - Mar 25, 2015) - The ways consumers interact with media are changing rapidly, forcing marketers to use an ever-expanding arsenal of tools and data resources to match their ...
MDC Partners' agency trading desk Varick Media Management violated the industry's privacy code by failing to offer consumers a way to reject behavioral targeting, a watchdog administered by the Better ...
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