Gamification is like events on steroids. It gives attendees a sense of achievement, triggers strong emotions of happiness and excitement, and gives your event the much-needed engagement muscle. Want ...

When we say custom, we mean custom. The unique features available for your Virtual Event are nearly endless, but let’s start with the basics. Each custom virtual event is hosted on a powerful virtual ...

Over two decades in marketing and advertising have provided me a firsthand look at the challenges and the technical advances that impact how we approach marketing. For example, when Google ...

Data is now the engine that drives almost every successful marketing strategy and campaign. Recognizing the power of data, marketers today are looking for ways to capture reliable insights that can ...

The sudden tilt toward online events during the first half of 2020 triggered an onslaught of digital and virtual event solutions of wildly varying degrees of usefulness. What actually works? What ...