Every so often, something new happens in the world of Digital Marketing that is transformative. Social media was perhaps the last seismic leap, and these days all small business owners are told they ...

When it comes to virtual and hybrid event success, promotion is at the forefront. Event organizers need to be creative about event communication to attract their target audience. With the ...

Over two decades in marketing and advertising have provided me a firsthand look at the challenges and the technical advances that impact how we approach marketing. For example, when Google ...

Similar to hosting an in-person event, hosting a successful virtual event is a major undertaking that requires ample planning and follow through. According to data analyzed by Markletic, when it comes ...

Rachel Stephan is one part creative, one part entrepreneur, a four-time mom (Sensov event marketing, Charlie, award-winning #eventtech Snöball word-of-mouth marketing platform, and Grayson) and an ...

There aren't too many B2B marketers that would have told you in January 2020 they were confident in their ability to pivot from a traditional slate of physical trade shows and conferences to a virtual ...

Virtual events have emerged as powerful marketing tools, enabling businesses to connect with global audiences, deliver valuable content, generate leads, and drive business objectives without the ...

Virtual events provided a lifeline for many businesses and individuals in 2020 as the COVID-19 pandemic led to the shut down of physical events around the world. But it’s not just a flash in the pan.

SIGN UP NOW: Marketing experts share how small-business owners can master basic marketing skills and upscale their strategies. While juggling the multiple responsibilities of running a small business, ...

US corporate-event market size is growing along with its virtual segment: The global virtual events market was valued at $392.10 billion in 2023, and it's forecast to reach $1,388.4 billion by 2035—a ...

From pre-event planning to virtual execution, discover the steps to create an immersive and engaging digital experience that captivates the audience. The planning, coordination and execution of ...