To roll out its new mixed-reality headset, the Vision Pro, Apple devised a plan almost as intricate as the device itself. In January 2024, Apple summoned hundreds of retail employees to its campus in ...

But much of the progress the Vision Pro has made hasn’t stemmed from the routine tick-tock of software and hardware updates. Apple has also been throwing itself into the equally vital work of getting ...

Apple and Star Wars share a history of collaboration, and that continues with the newest film premiering in May. The ...

When I reviewed the Apple Vision Pro last year, I described it as the most advanced wearable display available—but its front-heavy design and eye-watering price made it hard to recommend without ...

The coolest fucking thing I’ve ever seen.” The line landed on its own and then exploded online this April, forcing a ...

The Financial Times hit an Apple news home run over the holiday season with claims the company has scaled back its Vision Pro marketing and production efforts. It’s possible this could reflect Apple’s ...

Rivals like Google and Microsoft have backed away from their AR/VR efforts. But for some companies, Apple’s Vision Pro headset could fill the gap — if you deploy wisely. A decade ago, Google “retired” ...