The vision of landing on the moon propelled NASA to an achievement that has not been duplicated since by any other country. Likewise, your business vision should propel you to ever-greater heights, ...

Most people associate leadership with having a vision — this is true for both organizational leadership and personal leadership. It's often said that having a clear vision can lead to more inspiration ...

If you had to answer this question today, could you? If not, you’re in the same boat as most of the population. There’s no specific time or age in which we as humans magically come to know ourselves.

I am working with a client on a vision for their organization. I find it interesting that people in leadership positions still have a difficult time differentiating a vision from a mission–not just in ...

Businesses often make or rewrite their strategic plans when the organizational structure is changing, or as a way to respond to changing market conditions. Change can be a difficult process and ...

A vision statement needs to be true to your brand, not true to your products. Imagine if Apple’s Steve Jobs had created his company vision in the ’80s based on his product portfolio. There’d have been ...

In a previous blog, I provided an overview of strategic planning processes, including six core elements essential to any successful strategic plan. The six core elements are as follows: Vision Mission ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Whether they are mom-and-pop shops or giant corporations, many successful businesses have a clearly defined vision and mission statement. These are key to inspiring your team, focusing on achieving a ...