Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...

CU Boulder’s visual identity uses specific colors, fonts, photography, icons and graphic elements to create a cohesive, distinctive and recognizable brand. The official CU Boulder colors are CU Gold, ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

The new visual identity, created by Art Director Aaquib Wani, is based on the agency's three focus areas, sports, brands and public diplomacy. The design uses three lines that converge to form the ...

Each year, SVA’s MPS Branding program (chaired by designer, author and Design Matters podcast host Debbie Millman) offers an annual course called the Honors Branding Project, wherein a select group of ...

LOS ANGELES, March 23 (Reuters) - Organizers of the 2028 Los Angeles Olympic and Paralympic Games unveiled the event's official visual identity on Monday, a floral-themed design system meant to ...

London-based design agency Deuce Studio has created the brand strategy, visual identity, and packaging for the premium herbal tea start-up. The project seeks to position the product as an antidote to ...

Giorgia Lupi, who specializes in data visualization, joins Pentagram’s New York office as its first partner in seven years. Here’s what she plans to do. Alexandria Ocasio-Cortez waged a wholly ...

Learn about the W&M Bray School Lab visual identity. Renowned Cuban graphic designer Alejandro Rodríguez Fornés, known as Alucho, developed visual and metaphorical identities of the work we do in ...