To win back viewers who tune out during weeks-long pledge drives, one PBS station is betting that smaller, year-round doses of fundraising will be less painful and more effective. Starting Thursday ...

A bold gamble by WNET to respond to the diminishing returns of on-air pledge drives paid off enough that the trial is expanding. In what began as a one-year experiment last summer, the New York ...

Filmmaker Rick McKay's "Broadway: The Golden Age" is the surprise hit of the Public Television Spring Pledge Drive, with NYC's WNET/13 finding that "Golden Age" topped ratings so far for any show ...

We heard you! Fewer pledge programs. President Neal Shapiro responds to viewers. We heard you! Fewer pledge programs. On-air fundraising is one way we raise the funds we need to bring you quality ...

Everybody loves to spin a top, and during political seasons everybody loves to spin whatever seems spin-able. First, someone spins it to the left, and then somebody else spins it to the right. Those ...

An upstate public TV station has found a solution to the intrusive pledge breaks that disrupt programs and vex viewers. It has done away with them. “Two years ago when I took over as president of this ...

A look at some noteworthy televison this weel: Nature - The Best of Nature: 25 Years (Sunday, 7:00 p.m. WNET 13) Don't be fooled by the title, but this is a pledge ...