First it was MAGNA. Now, WARC has decreased its global ad market growth forecast. And, it models three scenarios based on “differing severities of deterioration in underlying market conditions.” The ...

WARC is in the company of other ad spending trackers, including Madison and Wall and Magna, that have in recent days shifted their growth outlooks downward in response to trade war volatility. The ...

Brand safety and suitability, viewability and accurate measurement, and the deprecation of third-party cookies are among marketers’ chief concerns when it comes to programmatic advertising, according ...

While WARC now expects retail media spending to grow at a slightly faster rate this year, with global marketing investments climbing 13.7% year over year to reach $153.3 billion, the space is headed ...

NEW YORK — With the Interactive Advertising Bureau (IAB)’s NewFronts event reaching its zenith today with presentations from some of the biggest digital and social media entities in the world at ...

Global advertising growth is tracking higher this year than previously expected, now forecast to rise 10.4% to $1.32 trillion, but the updated outlook comes with a major caveat, according to new WARC ...

In this week’s podcast, we’re joined by Catherine Driscoll, WARC’s Commissioning Editor EMEA and editor of a recent WARC Guide to brand assets in a hybrid world. In this week’s podcast, we’re joined ...

Much like nature, advertising trade reporters abhor a vacuum, so effective today, I'm adding WARC's global ad-spending forecasts to my periodic consensus reporting. The move follows the sunsetting of ...

Economic uncertainty in 2023 morphed into election uncertainty in 2024, holding back many brands’ spending – but that could finally turn around in 2025. A new WARC Research survey reveals why a boost ...

This episode of the WARC Podcast explores behind the winning idea 'Skip the Rinse', winner of Grand Prix for Brand Purpose in this year's WARC Awards for Effectiveness. This episode of the WARC ...

Social media is now the largest channel worldwide in terms of adspend, having overtaken paid search last year, and is forecast to total $247.3bn in 2024, up 14.3% year on year. Data sourced from GWI ...