First it was MAGNA. Now, WARC has decreased its global ad market growth forecast. And, it models three scenarios based on “differing severities of deterioration in underlying market conditions.” The ...

As the most popular audio medium in the US, how does radio beat the disparity between audio advertising spend and audio consumption? A new white paper from WARC and Audacy is taking the “Audio ...

Economic uncertainty in 2023 morphed into election uncertainty in 2024, holding back many brands’ spending – but that could finally turn around in 2025. A new WARC Research survey reveals why a boost ...

With global advertising spend forecast to top $1 trillion for the first time this year, WARC Media examines platform power in the era of AI, the current state of linear TV, the future of attention ...

Global advertising expenditure is on track to grow by 10.7% in 2024, reaching an unprecedented $1.08 trillion, according to the latest report from WARC. This growth represents the strongest rate in ...

Contains the film creative 'Captain Pecker' for Free Fm 96.9 Radio by the agency Young & Rubicam in Australia.

Contains the print creative 'Afro' and 'Cables' for Flow 93.5 Fm Radio by the agency Taxi Advertising & Design in Canada.