New Delhi: ‘Nirma Nirma, washing powder Nirma…Sabki Pasand Nirma…’ During the Doordarshan era of the 90s, this was one of the most captivating advertisements. However, over the years, the popularity ...

Some advertisements don’t just promote products—they leave an indelible mark on popular culture. India, with its diverse audience and deep-rooted storytelling tradition, has witnessed ad campaigns ...

It has been close to thirty-two months since I started writing this newsletter and if my memory serves me right, I have never really written about the same company in two consecutive issues. And ...