Live shopping platform Whatnot announced $225 million in Series F funding Tuesday to bring the company’s valuation to $11.5 billion. Whatnot’s valuation has more than doubled since the start of 2025 ...

Forbes contributors publish independent expert analyses and insights. Dan has written 41 books and more than 25,000 articles about baseball. Baseball star Pete Alonso rips open a pack of cards as ...

Editor’s note: this article was updated after publishing to include a comment from Whatnot. It was added in its entirety to the revised version. The Hobby is facing a major test today as an ...

As we scan our social media feeds on our phones, we are constantly being served some version of commerce disguised as entertainment - a “what I ordered vs what I got” reel, a creator unboxing a haul, ...

When Cary Williams talks about the future of reselling, pickers should be listening. As American Arbitrage, his videos detailing odd finds@americanarbitrage?lang=en ...

While digital live shopping has been popular for years in Asia, the phenomenon has only recently begun to take off in the U.S., thanks in large part to the rise of retail disruptor Whatnot. The ...

Hey folks, if you're deep into the sports cards scene like we are, you've probably felt the ground shift under your feet this past year. 2025 brought a whirlwind of Whatnot repack crackdown 2025 drama ...

LOS ANGELES--(BUSINESS WIRE)--Whatnot, the largest independent live shopping platform in the US, announced today that it has raised $260 million in a Series D funding round co-led by DST Global and ...

The Backyard Breaks controversy took another turn on Monday Febuary 3rd as Whatnot has officially suspended the @backyardgrant account for violating its Community Guidelines last week. The account, ...

The Hobby is facing a major test today as an arbitration complaint is filed against Whatnot, Inc. The document targets the $11 billion marketplace, specifically challenging the legality of the ...