If you’ve been around long enough to see a few CRM projects come and go, then you have probably noticed a pattern. Technology changes, the logos change, and the dashboards look shinier every few years ...

As we move into 2026, law firms are reaching an inflection point in how they think about CRM, business development, and the role of data in driving growth. ...BD teams are becoming prioritization ...

The myth persists: More complex CRM systems deliver better returns on investment than simple ones. Yet the reality tells a different story. In fact, many organizations find that easy-to-use CRM ...

Misconceptions about how artificial intelligence (AI) will solve customer experience (CX) problems are plaguing the CRM industry — and too many companies are slapping AI onto broken systems instead of ...