QR codes. For many of us, they’re synonymous with a) the pandemic, b) the ongoing lack of actual menus in bars and restaurants, and c) the fact that the world is now just that little bit more tiresome ...

QR codes are not harmless.

Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for ...

Remember when we transitioned from calling it "surfing the internet" to "Googling"? It was one of those moments when technology became so ingrained in our lives that it became a verb. "QR-ing" may be ...

With my old, camera-less flip phone I'm not going to be joining the QR-code party any time soon, but even I can see that they can be very useful to save customers both time and money. You may not know ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...