Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

Editor’s Note: This article gives you all the information you need to get started with projection mapping applications. Projection mapping is hot. The market size is estimated at over 5.5 billion USD ...

Projection mapping has entered a renaissance over the last several years. Always known as a dazzling grand spectacle, projection mapping is now recognized by industry leaders like Christie as a ...

Christie has partnered with Barneys New York to create a holiday window display on New York City’s Madison Avenue. Christie’s digital lighting effects were mapped to a Dale Chihuly glass sculpture ...

WAVEFORM.exp turns to Digital Projection for a massive projection mapping project in downtown Denver. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it ...

At an after-party for the red carpet premiere of the seventh season of “Game of Thrones” at Walt Disney Concert Hall, partygoers watched as Westeros came to life on the building before them. An icy ...

Video mapping, 3D projection mapping, whatever you want to call it, the art form opens up new possibilities for video professionals. For video professionals, it’s easy to get locked into to a set ...

Music consumption has historically been closely connected to the environments in which it is enjoyed. Before the advent of music recordings, listening to music was a social activity tied to collective ...

Every holiday has a few, dedicated individuals committed to “going all out.” Whether they’re trying to show up the neighbors, love the look, or just want to put a smile on the faces of those passing ...

That was the idea behind Diplopia, a 3-D , projection mapping piece created by Onionlab, a Barcelona-based multidisciplinary art studio dedicated to motion design. By putting on a pair of anaglyphic 3 ...

Projection mapping is evolving from dazzling light shows into a powerful tool that can alter our perception of objects entirely. New research on shadowless projection mapping eliminates visual cues ...