Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in whether your ...

It seems absolutely preposterous that you spend as much time crafting the subject line, along with the preheader, as you do writing the entire text of the rest of the email, but savvy online marketers ...

First impressions matter in marketing, and that’s especially true for your website. When a prospect visits your website, you may have only a few seconds to convince them to stay. Every second counts, ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

An icon in the shape of a lightning bolt. Impact Link If you're like most professionals, you probably write dozens of emails a day but barely think about the subject line. It's an afterthought that ...