The first rule of search engine marketing is never say never. Indeed, many company executives do -- but Darren Clark, CTO at YP.com, isn't one of them. On Tuesday he announced the launch of ypSearch ...
In 2013, YP launched the "YP: The New Way To Do" campaign to promote its name change from YellowPages.com to YP after its spinoff from AT&T. Then last year, the brand introduced a new brand promise ...
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