[Black people] still don’t get the same recognition from other [media outlets] as we should be. We were overlooked in mainstream sites. I started TheYBF.com so we could see our celebrities and we ...

Makeup can sometimes feel like a girl’s worst enemy — which is why former model Stacey Schieffelin created “Your Best Friend” cosmetics. Her goal is to help each girl get the tricks and tools to make ...

YBF (which stands for Your Best Friend) Beauty is entering Kohl’s Department Stores for the spring. The line was founded by former Ford Model Stacey Schieffelin, who also created the Models Prefer ...

The buy, which will see YBF increase its footprint by more than five times and relocate from a former butter factory to a former wool warehouse, is the first significant action by the incubator’s ...