YouTube ad revenue rose 11% in the first quarter compared with the same period in 2025, flirting with the $10 billion mark.

Google added 25M paid subscriptions in Q1, reaching 350M total, as YouTube and Google One grow.

YouTube said Friday it is raising the prices for its YouTube Premium, Premium Lite, and Music Premium services. See the changes.

YouTube Premium vs. Premium Lite: Is the cheaper tier still your best deal?

YouTube recently reported a surge in Premium subscribers, which appears to stem from its intense war against ad blockers.

The YouTube Premium individual plan is increasing from $13.99 to $15.99 per month, while the family plan is increasing from $22.99 to $26.99 per month.

Our poll results show the latest YouTube Premium price bump is proving hard to swallow for a lot of subscribers.

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