Why Zwift matters: Zwift gamifies indoor cycling, tracking key metrics like W/kg and FTP while offering virtual worlds for group rides and races. Structured training essentials: Most cycling plans ...

Zwift has announced a game controller made specifically for its cycling video game platform, called Zwift Play. Zwift Play is designed to put the controls you might usually access through the Zwift ...

The Holy Grail of brand building is achieved when your startup crosses the language chasm from noun to verb. To ride share is to Uber. To send cash to friends is to Venmo them. And to ride in a ...

Fifty-two cyclists assembled at the starting line for a 40-kilometer road race under a perfect blue sky. In the distance, beyond an Italian village loomed the active volcano they would climb in the ...

Zwift's Core Technology and User Experience: The reality of Zwift is made possible by the advanced synchronization of hardware and software in the virtual cycling platform. Cyclists use smart trainers ...

Indoor cycling has really taken off in the last few years and Zwift is the most popular indoor training app, allowing you to ride and race without leaving home. You can get started on Zwift for ...

Virtual cycling races boomed during the pandemic. Now the best riders are getting ready for the race of their lives. Later next month, Maeghan Easler will have a box fan propped in the window, blowing ...

Zwift, a platform for racing bikes from the comfort of your home, has taken off amid the coronavirus pandemic and is even powering this year’s virtual Tour de France. Next stop? The Olympics. A friend ...

With the news today that Wahoo has launched the Kickr Core Zwift One smart trainer, the Zwift Hub One will, from this day forward, be discontinued. I caught up with both brands to talk about the ...