In self-serve paid media platforms like Google Ads or Facebook Ads, most brands and advertisers think of things in terms of PPC, or pay per click: when a user clicks, the advertiser pays. It doesn’t ...

In this guest post, head of ad monetisation at GameBiz Consulting, Božo Janković shares his insight on better understanding one of ad monetisation's 'favourite' metrics. Rather than being a simple ...

Black Friday continues to dominate as a pivotal moment for both publishers and advertisers, driving significant opportunities across the digital ecosystem. Global consumer spending on Black Friday ...

Google shifted AdSense to an eCPM payment model, based on impressions instead of clicks. Publishers will now receive 80% of ad revenue after fees instead of a fixed 68% share. Publishers may need to ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Mobile marketing is lucrative but challenging. While mobile influenced ...

Media measurement company Comscore has struck a deal with ad intelligence and pricing data firm Standard Media Index to offer an advanced eCPM -- an “effective” cost-per-thousand viewer metric --- for ...

In our every day work with the biggest publishers around Europe we spend quite some time pondering the million Euro question: how can we increase revenue? Since ad exchanges are auction-based, most ...

“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Madhavan Rathinam, VP of ad operations and ...

An icon in the shape of a lightning bolt. Impact Link Apple's iAds have started rolling out, and at least one iPhone developer is enjoying early returns, boasting of making $1,400 in ad revenue on the ...

I am seeing a spike in complaints from Google AdSense publishers of earnings dropping again over the past 24-hours or so. This is similar to last week, and it also coincides with an unconfirmed Google ...