Media measurement company Comscore has struck a deal with ad intelligence and pricing data firm Standard Media Index to offer an advanced eCPM -- an “effective” cost-per-thousand viewer metric --- for ...

In this guest post, head of ad monetisation at GameBiz Consulting, Božo Janković shares his insight on better understanding one of ad monetisation's 'favourite' metrics. Rather than being a simple ...

At a live event held on the 24th of January 2024, French advertising technology company Opti Digital presented its barometer showing eCPM fluctuations in 2023 across Western Europe. This study, which ...

Google shifted AdSense to an eCPM payment model, based on impressions instead of clicks. Publishers will now receive 80% of ad revenue after fees instead of a fixed 68% share. Publishers may need to ...

The latest research from the Appodeal Mobile eCPM Report 2023 Q2 displays fresh data on the first quarter of 2023, and reveals valuable insights for mobile publishers and advertisers. We have analysed ...

Black Friday continues to dominate as a pivotal moment for both publishers and advertisers, driving significant opportunities across the digital ecosystem. Global consumer spending on Black Friday ...

I am seeing a spike in complaints from Google AdSense publishers of earnings dropping again over the past 24-hours or so. This is similar to last week, and it also coincides with an unconfirmed Google ...