Remember the days when watching TV was a family occasion; a chance to come together around the box in the living room and catch the weekly episode of your favourite show? While advertisers could ...

Finecast, an addressable TV provider, has announced the appointment of Laura Lilley as Chief Operating Officer and Nicola Lewis as Chief Growth Officer as part of its ambitious international expansion ...

Finecast, the addressable TV business of GroupM, has launched the Finecast ID, which will enable advertisers to measure and manage frequency and reach across the broadcast video on demand ecosystem ...

GroupM’s addressable TV business, Finecast has partnered with technology platforms and broadcasters aiming to make connected TV advertising better, and help advertisers reach bigger audiences through ...

LOS ANGELES, Nov. 19, 2021 (GLOBE NEWSWIRE) -- IRIS.TV, the leading video data platform, and Finecast US, a leading addressable TV provider, today announced that they have entered into a partnership ...

The agency is building a so-called “global ecosystem” around addressable TV as it predicts the shift in viewing habits from linear TV to on-demand will lead 30 to 50% of the total market to focus on ...

GroupM has created the industry’s first single point of access to the Total TV measurement system, VOZ (lead image: Brett Poole, Finecast’s APAC CEO). Developed by Finecast—the addressable TV solution ...

Szymon Lipinski has been appointed client engagement director at Poland’s Finecast, an agency specialising in addressable TV, belonging to GroupM. Pawel Sikorski has also joined the Polish Finecast ...

GroupM’s Finecast, an agency which specialises in addressable TV, has officially been launched in Poland. It will be headed Maciej Olenderczyk, who before moving to GroupM a few months ago worked at ...

Finecast, GroupM’s addressable TV company is set to host the “Addressable TV and Beyond” – India’s first addressable TV summit in Mumbai on December 7, 2022. This will be the inaugural summit on ...

With the aim of harnessing the potential of broadcast quality content across platforms and touchpoints, media investment powerhouse GroupM recently launched Finecast in India. It was launched in ...

The CEO and finance director at WPP ad agency Finecast have left the company. The pair had recently been suspended from the company amid an investigation into a whistleblower complaint. The ...