It's almost May, which means the trees are getting greener, flowers are in bloom, the sun is (sometimes) shining, and the Apple rumour mill is reaching fever pitch with regard to the latest generation ...

(Bloomberg) -- After years of incremental refreshes, Apple Inc.’s iPhone lineup feels exciting again. The company introduced four new phone models on Tuesday: the basic iPhone 17, the superthin Air, ...

There’s a chance the Pro Max could get rebranded as Ultra, but let’s just assume Apple sticks with the Pro Max name. Even though there’s technically only one new model being introduced, the 17 Air ...

Apple unveiled the iPhone 17 line at its "Awe Dropping" event Tuesday, Sept. 8, setting the stage for the latest launch of its tentpole product. In a key change with the new product range, the Silicon ...

Apple (NASDAQ:AAPL) unveiled its latest line of iPhones on Tuesday, including the new slimmer iPhone Air. “Design has always been fundamental to who we are and what we do,” Apple CEO Tim Cook said, ...

Pre-orders for the new iPhone 17 lineup began on Friday, September 12. Pricing for the iPhone 17 starts at $799, with the Pro Max model starting at $1,199. The new phones will be available for ...