Marketing Week

Asos bets on ‘balanced’ marketing strategy to reignite customer growth

The fashion retailer has increased investment across performance and brand marketing while outlining plans to introduce ...
Marketing Dive

Asos enlists Criteo to scale retail media network, support ad sales

Asos has named Criteo its exclusive ad-tech partner for endemic brand advertising as the online fashion giant builds out its retail media network, according to a press release. Criteo will enhance ...
Reuters

Britain's ASOS scoops up prized Arcadia brands for 265 mln pounds

LONDON, Feb 1 (Reuters) - British online fashion retailer ASOS has bought the Topshop, Topman, Miss Selfridge and HIIT brands from the administrators of Philip Green's collapsed Arcadia group for 265 ...
Seeking Alpha

ASOS: Improving Fundamentals Plus Significant Drop In Share Price Make It Attractive

ASOS is primed finally to launch a full expansion into the U.S. with its Nordstrom equity partnership. McKinsey notes online fashion sales have increased significantly, with this trend likely to ...
CNBC

Britain's ASOS buys prized Arcadia brands for $364 million

ASOS has bought the Topshop, Topman, Miss Selfridge and HIIT brands from the administrators of Philip Green's collapsed Arcadia group. The deal is worth 265 million pounds ($364 million), the British ...