Snapchat has launched a new brand-suitability suite designed to offer advertisers more control over what types of content their campaigns run alongside in the app. “Advanced machine-learning ...

Snapchat has started testing an ad-free paid subscription plan in Australia. For $US10.50 a month, the new Snapchat+ tier enables consumers to use the platform ...

Building on its “Sponsored Snaps' offering, Snapchat is launching a new holistic ad feature designed to boost brand exposure on the social media platform by utilizing multiple placements ...

During its third-quarter earnings call on Tuesday, Snap Inc. (NYSE:SNAP) highlighted strong growth in daily active users and promising early results from its new ad formats and “Simple Snapchat” ...

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SAN FRANCISCO — Red-hot messaging app Snapchat has new automated tools for brands to buy video ads to reach millennials. The company’s Snapchat Partners is a team of eight digital advertising agencies ...

The company said its proprietary QR codes offer advanced customization options that could help drive user engagement and ...

SAN FRANCISCO (Reuters) - Snapchat, maker of a free mobile app that lets users send videos and messages that disappear in seconds, is struggling to gain traction with advertisers, fueling investor ...

Having suffered consecutive quarterly revenue declines in 2022, Snapchat saw advertising revenue steadily bounce back in 2023 – albeit at modest levels compared to Big Tech peers. According to WARC ...

Tens of millions of people will be tuning in to the Super Bowl on Feb. 11, but to say that “all eyes will be on the game” might be a bit of a stretch. Many of them will be looking at their phones, ...

The ad asked would you rather "slap Rihanna" or "punch Chris Brown." Snapchat pulled the ad, but its stock prices were still down by week's end. Singer Rihanna denounced an ad that appeared on ...