“The Sell Sider” is a column written by the sell side of the digital media community. As more inventory becomes available programmatically in CTV, the issue of ad quality is coming up more often.

Three out of four ad executives say they currently factor for "trust-related attributes" when deciding how to allocate their ad budgets to the media, according to the top-line findings from new ...

SINGAPORE--(BUSINESS WIRE)--A new study by global advertising technology leader The Trade Desk (Nasdaq: TTD) reveals that 66 percent of Southeast Asian consumers are tuning out repetitive ads shown on ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peri Shamsai, media and entertainment ...

The Online Trust Alliance wants to address the boycott of advertising by consumers running ad blocking, so it's calling on ad industry executives to get their heads out of the sand and step up to make ...

Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, today released its Ad Trust & Safety API suite, a set of ...

Here is a step-by-step guide to reducing your digital footprint online, whether you want to lock down data or vanish entirely. Read now Google has launched this week a Chrome extension that shows how ...

Recently, PluggedBD held an executive-level roundtable titled "Transparency, Measurement and Viewability in the Digital Age," which began with a discussion about what ...