Meta Platforms Inc. (NASDAQ:META) is reportedly seeing its ad business thrive due to older users, despite its attempts to draw in Gen Z. These older users have a higher likelihood of making purchases ...

The creator economy is booming, but podcasters and YouTubers may still struggle to reach scale. Creators must build businesses from scratch and appeal to Gen Zers, who often hate ads. Podcasters are ...

(NAPSI)—There are an estimated 68 million Americans in what’s known as Gen Z, or “Zoomers,” born between 1997 and 2012. They’re now flowing into the workforce and represent significant spending power.

Gen Z and millennials are showing noticeably higher advertising receptivity, but that shouldn’t be correlated to brand trust, the researcher cautioned. Forrester’s latest assessment of online ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. For its ninth consecutive Super Bowl appearance, Pringles continues to demonstrate how ...

Introducing Ad Age’s NextGen Marketing Playbook. Discover emerging marketing moves for Gen Z, from creator CMOs and AI as media to niche fandoms and analog retail, with practical tips to test now.

A few months ago, I was moderating a group discussion with young women in their early twenties in Mumbai. I showed them a campaign from a skincare brand, beautifully produced, earnest messaging about ...