Score another win for AD-ID. On Wednesday, AD-ID announced a partnership with Comcast Technology Solutions (CTS), a division of Comcast Cable that develops buying and planning products for advertisers ...

Super Bowl LIX ads running on Fox this year will have AD-ID tags embedded in the ads to help advertisers connect with consumers, measure campaign effectiveness, deliver relevant creative ads, and ...

Picture the scene: You’re sitting on your sofa watching TV – streaming or, yes, linear TV – and you see the same ad twice in a row. During the next commercial break, you see the same ad again. Then ...

NEW YORK and DENVER—AD-ID and Comcast Technology Solutions (CTS) have announced that they are working together to promote the adoption of industry standards in advertising data and operational ...

XR Extreme Reach, a technology platform powering the creative economy, has announced its partnership with AD-ID, the industry standard for identifying advertising assets across all media platforms, to ...

A new standard for targeting and tracking digital ads is gaining industry support, but it still has a long way to go before it gets a collective nod from ad agencies, digital publishers, broadcasters ...