Learning a lesson from Facebook, Twitter has realized that the more it knows about us, the more valuable its ads can be, which is why it's working on a "custom audiences" tool that uses email ...

Twitter is finally getting serious about making money. On Tuesday, the marginally profitable social networking site will begin advertising to users. Ripping a page out of Google's playbook, the new ad ...

In a media landscape increasingly driven by digital platforms, it's no coincidence Twitter often finds itself at the center of conversation - particularly when it pertains to online controversy. The ...

Twitter’s ad revenue slowly climbed back into double-digit growth in the last three months of 2019 as it signalled its advertising would pivot to more direct response formats. The microblogging ...

(Reuters) - Threads, Meta Platform's broadside to Twitter, is seen by some advertisers as less contentious and more predictable than Elon Musk's platform, and analysts say it could lure away marketing ...

Twitter, struggling to raise revenue as many major advertisers continue to avoid the platform, says it will soon lift its three-year-old ban on political advertising. The company also said it will ...

Political campaigns and advocacy groups will funnel billions of dollars into digital advertising during the 2020 election season. With virtually no federal guidelines regulating these ads, the major ...