The U.S. ad business traces to 1704. Here’s a look at how sales pitches have evolved, for better or worse.

Created in 1971, the Federal Express Corporation, an overnight air freight delivery system was an innovative company known for its memorable advertising campaigns. The core of the Federal Express ...

Contains a scrapbook of advertisements created for a college-level psychology class in 1922, an oral history interview with Darrell Blaine Lucas a retired professor of marketing at New York University ...

Apparently, there’s no wrong way to eat a Reese’s. That was among the messages Boston University graduate Shawn Alan Zupp delivered in a lecture on the history of Hershey advertising to the College of ...