Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May.

Meta Platforms Inc announced a series of new ad formats on Tuesday, aimed at creating new revenue streams for the short video and business messaging products that it has identified as key to growth ...

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Recently published data shows that most Instagram ads ran on Reels in 2025, playing into Meta’s efforts to push engagements and ad revenue across its platforms. According to intelligence firm Sensor ...

After publicly launching in the U.S. this past September, Facebook Reels today is becoming globally available in more than 150 countries. The feature, which is a key part of Meta’s response to the ...

Continuing to try to make pre-show ad reels more palatable for moviegoers, Screenvision is partnering with E! Networks to produce monthly Hollywood gossip segments to include in its programming. Move ...

It’s time to reconsider how you use Instagram’s advertising tools for your business. With the platform’s continuing development, new ad placements and algorithm changes, the creatives, captions and ...

There was a time you could spot an ad a mile away. Dramatic lighting, a slow pan to the product, someone looking straight into the camera and saying, “This changed my life.” Scroll. But now? You’re ...