The bebot trend and the kikay trend currently dominating TikTok aren’t just about makeup—they’re about identity, nostalgia, and how Filipina beauty is being defined (and redefined) online. At first ...

The word “kikay” has long been burdened with negative connotations, shaped by expectations of how women are supposed to behave. But for Calamba-based businesswoman Joan Gudito, it instead speaks to ...

Trends really do come and go, because while we're still so caught up with the ‘bebot’ makeup trend, another viral beauty trend, 'kikay', is already ruling our feeds. The swift transition from being ...

MELISSA Gohing is breaking down the stereotype for athletes. The popular volleyball player has shown that sports and fashion do mix, quashing the common notion that trendy clothes and 'kikay' kits do ...