Add Yahoo as a preferred source to see more of our stories on Google. This undated publicity photo provided by Birchbox shows a typical monthly beauty sample shipment. Consumers can subscribe to ...

I’ve always felt that if I had a demonstrably better product than competitors and could only afford to implement one marketing element, it would nearly always be sampling. Sampling breaks through the ...

“This is my personal favorite,” says RealSimple.com’s senior editor, Kristin Appenbrink, who is a regular subscriber. “Birchbox is less about ‘brand discovery’ and more about ‘product discovery’ from ...

CHICAGO -- It's a beauty product fan's dream: a monthly box sent to the door filled with samples of lip glosses, face creams, hair treatments and nail polishes. The trend started a few years ago with ...