When a brand is embodied in an AI agent or a conversational interface, it no longer simply represents a company. It interacts ...

For those in the know when it comes to ice cream, “like it,” “love it,” and “gotta have it” aren’t just words that express how much we need something. This is, in fact, the innocently playful but ...

The programmatic advertising ecosystem has created constant tension between advertisers and publishers. Some of this is spelled out clearly in the trade press, but some of the difficulty remains well ...