On March 20, 2025, the Ninth Circuit Court of Appeals affirmed a district court’s order to dismiss a consumer antitrust lawsuit filed against Amazon. In the lawsuit styled Hogan v. Amazon.com, Inc., ...

Anyone who has shopped on Amazon will have seen the Buy Box with its peppy yellow and orange Add to Cart and Buy Now buttons. The US Federal Trade Commission has seen it too, and made it central to an ...

Naturally, scores of sellers compete to win the coveted Buy Box on Walmart Marketplace. Winning the Buy Box on this platform is no less than discovering the holy grail of e-commerce sales success, as ...

A court has dismissed a proposed class-action lawsuit alleging that Amazon’s Buy Box was rigged to rip off customers seeking the best deals on the platform. The suit followed 2022 antitrust probes in ...

Siding with Amazon, a federal judge has dismissed a complaint alleging that the company bilks consumers with its "Buy Box" -- which offers people the ability to immediately purchase items. The ruling, ...

Amazon has come to dominate online retail, which has put its practices under the microscope. European regulators have slapped the company down for an allegedly biased algorithm that places more ...

An Amazon diagram shows what will happen when a customer in Europe picks a “second competing offer.” Amazon will change the way it presents offers from multiple sellers in the all-important “Buy Box” ...