Moloco, a player in AI advertising, has announced the launch of Moloco Ads for Performance CTV. Powered by the same AI that has made Moloco a leader in mobile p ...
U.S. viewer attention to connected TV (CTV) ads grew to 51.5% during the first quarter of this year, up from 49.2% during the previous quarter, according to a new report from DoubleVerify and TVision ...
As the industry accelerates its efforts to take full advantage of CTV’s rapid global growth, what are the main opportunities and benefits for advertisers? As connected TV (CTV) gradually dominates ...
TORONTO: CTV has revealed its 2012-13 prime-time lineup, which features a comedy block on Tuesdays with Anger Management and The New Normal, while sister channel CTV Two has slated Nashville, Arrow ...
Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, ...
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