Meta is simplifying its CAPI setup and adding a new AI‑powered feature that adds more context from advertiser sites.

Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms, such as Snap, TikTok and Pinterest, with ...

DIRECTV Advertising announced an expanded relationship with LiveRamp (NYSE: RAMP), the leader in data collaboration, to ...

Heidi Bullock, CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. With increasing privacy regulations, changing consumer ...