ZeroLight, a UK-based technology company, has told just-auto that it has developed a game changing car configurator technology that will revolutionise the car buying experience at the point where new ...

More established automakers try to follow the sale model that made car startups like Tesla successful. Porsche seems to go further than anyone else after overhauling its online configurator and ...

Messing around with car configurators is one of the great pastimes of the automotive enthusiast. Sitting around on your computer or your phone and daydreaming about your perfect car is satisfying ...

Mitsubishi Motors North America uses video game technology for online car configuration cinematic experience. ZeroLight technology helped Mitsubishi exceed car reservation goal by 236%. If you've ever ...

Buying a car can be quite an exciting affair. The test drives, looking through swatches to pick a paint scheme, browsing pictures of wheels, picking optional add-ons, and oh, that new car smell. We ...

Today, Rolls-Royce finally revealed its Spectre EV. It's big, fast, pretty, and it'll cost nearly half a million dollars. To me, a Poor who will likely never even see one of these in person, the full ...

One of the C8 Corvette's biggest highlights is its starting price: $59,995. But like so many modern cars, there's a number of packages and options that can drive the price up. Chevy's just put up the ...

The social media service that goes by the name TikTok is many things already, from an entertainment platform to an influencer of presidential elections. What TikTok was not until this week was a car ...

One factor is going to be a lot more important when it comes to buying a car for the person has fresh memory of washing their groceries and wearing an N-95 mask everywhere they go: The ability to ...

We like a good online car configurator here at Top Gear: speccing up cars we could never hope to own, seeing how much we can hike the price by ticking our favourite option boxes (carbon ceramic brakes ...

These are extraordinary times for Chevrolet Corvette enthusiasts, as America’s sports car currently has the broadest lineup in the nameplate’s history, not to mention the mid-engine layout that makes ...