Google appears to be testing channel reporting functionality for Performance Max campaigns, potentially addressing a major advertiser criticism of the automated campaign type. Driving the news: Why we ...

WhatsApp is working to upgrade the Channels feature in its instant messaging apps. A new channel insights feature is rolling out to select users running the latest WhatsApp Android and iOS betas.

YouTube announced it's testing two new features with limited groups of testers: AI-generated live chat summaries and channel QR codes. The video sharing platform wants to make it easier for creators ...

YouTube is rolling out thumbnail A/B testing to all channels. It lets you test up to three thumbnails per video. A winner will be determined by the highest watch time. YouTube is rolling out thumbnail ...