New research suggests most B2B buyers click on sources cited in Google's AI Overviews. This finding contrasts with industry concerns about declining click rates. The study shows search traffic ...

Meta is making a change to how it reports click-based attribution. Starting later this month, Meta advertisers will no longer only see “click-through attribution.” Instead, Meta will segment the ...

Research shows that AI Overviews can cause a whopping 15-64% decline in organic traffic, based on industry and search type. The online marketing landscape is undergoing its largest change in nearly ...

Meta has announced that later this month, it will provide click-through attribution reporting that better aligns with tools like Google Analytics, while instituting a new attribution model designed to ...

In February, we covered how Google's AI Overviews really hurt the click-through rate of the search results and paid ads. Well, several more recent studies have come out that back up this data. Danny ...

Keep your subject lines snappy, simple and straightforward. Keep the content of your emails short and simple. Include a clear call to action at the end of the email. Include case studies or ...

PPC is getting tougher – and it’s not just because of competition. Click-through rates are falling, costs are rising, and once-steady campaigns are harder to keep profitable. The real shift is ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. From the earliest days of digital marketing, click-through ...

A Position 1 ranking only matters if your result resonates with users and earns clicks. That’s why optimizing your ...