New analysis of B2B sales data exposes the email-only myth, showing verified direct dials as the defining variable ...

Are you in some form of role where you're prospecting or reaching out via cold emails, calls etc? I'd love to understand the strategies and why they're deployed. I'm a CTO, which seems to result in ...

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Most businesses are in near-constant pursuit of more leads ...

Cold emails are easier to send than ever, but many teams still struggle to turn them into real B2B sales conversations. Even ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

I was recently asked whether cold email is dead, and I struggled to give a quick and clear answer. After considerable thought, I realized it's hard to answer because it's actually multiple questions ...

Cold emails feel like talking to an empty room. You write a great message. You hit send. Then nothing happens. Your email sits in someone's Gmail inbox, ignored and forgotten. Here's what most people ...

And this month, FINNY is in the news for yet another fundraising deal, this one a $17 million Series A round at a whopping ...

Cold calls and emails form the quintessential first step for any outbound sales process. But thanks to the many ineptitude salespeople you may have come across in life, these methods of out-reach are ...

Sakshi Udavant covers small business finance, entrepreneurship, and startup topics for Investopedia. For over a decade, she has been a freelance journalist and marketing writer specializing in ...