More than just a visual representation of a brand, packaging serves multiple purposes: it protects the product, ensures its integrity, and plays a crucial role in informing consumers about the ...

Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. In the food business, where the only constant is how fast ...

As eCommerce reshapes the retail landscape, direct-to-consumer (DTC) packaging has emerged as a powerful tool for brands to forge deeper connections with their audience. In a marketplace where ...

A new market analysis projects steady growth for packaging design services, driven by the expansion of the FMCG sector and ...

Explore the artform of package design through best practices employed by major consumer packaged-goods companies. In this fun-filled course students will explore how to use visual storytelling to ...

American households are the largest contributor to food waste in the nation, representing 40% of the staggering 120 billion pounds of food wasted each year. New research from the Michigan State ...

Researchers from Texas Christian University, University of Illinois Urbana-Champaign, and University of Georgia published a new Journal of Marketing article that examines the consumer trend towards ...

It’s become increasingly difficult to ignore the impact waste and carbon emissions are having on the climate, from changing weather patterns to rising sea levels. While many countries across the globe ...

Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...